Content is the lifeblood of a website. Fresh, new content attracts website visitors from search engines, your social media accounts, and your newsletters. What happens to a website with stale content? It slowly dies, due to dwindling visits.
A website blog—the epicenter of the latest content—is the perfect place to foster new guests and those who have already visited your website. And these are guests. Website visitors aren’t just statistics in Google Analytics: They’re actual people with whom you’ll have a digital conversation with.
When new content is published to a blog, the website breathes and becomes stronger. Search engines pick up on new content and strive to deliver the best and most relevant content to searchers. Does your blog qualify for this criteria? Do you even have a blog, yet?
If you want search engines to care about your website, you need regularly-published content. However, you may not have the time. What do you do? You outsource this task and hire a blog writer.
In this article, you’ll learn what you can expect to pay a blog writer in 2018. Let’s jump in!
This Determines Blog Writer Rates
Blog writer rates (say that ten times fast!) are all over the place. You normally get what you pay for; however, this isn’t always true. Part of your challenge in finding a writer is determining if the writer is worth the rate they claim. A writer’s pay rate is made up of numerous factors. These factors include:
- Quality of Work
- Speed of Delivery
- Years of Experience
The quality of a blog writer’s article bears the most weight when it comes to their pay rate. After all, and above all, you’re paying for the content. You want to make sure the article you publish will resonate with website visitors as well as with search engines.
Sometimes you need an article ASAP. Other times, articles aren’t time-sensitive. Will your writer always deliver the blog post within the timeframe you ask?
I check my email multiple times throughout the day. If you do business online, you probably do as well. Things move quickly in the Information Age and you’ll want a responsive and available writer as required by the times.
You want a blog writer that won’t disappear after a few collaborations. Is the writer serious about the freelancing over the long run? One indication is if they have a website. Another is if they’ve already been writing for an extended period of time. Use your intuition to choose a writer you think will stay and grow with you. A writer who is paid fairly will stay.
Writing experience over time has a positive impact on the writer’s quality of work; however, experience doesn’t always equal quality. I’m sure there are poor-quality writers who have been freelancing for more than five years. On the other hand, you can find amazing writers who have only been writing for a year. Make sure the writer has samples, both on their website and on the client side.
Freelance Blogger Pay Rates
I’m excited to share these blog writer pay rates with you. Notice that there’s quite a range of these rates below. Do you remember the factors (quality, reliability, etc) that makeup pay rates? This is where they get put into action. The factors directly translate to the rates, give or take. Let’s get started. Rate per word is divided as follows:
$0: The Unpaid Intern
Ironically, the free writer often has better quality submissions than the writer charging $0.01/word. That’s because unpaid interns are often college-educated or perform their best with the hopes of being hired. Unpaid interns may also have fantastic communication, reliability, and speed of delivery. They are unlikely to possess years of experience as a writer.
Paying a writer nothing does not last; therefore, enjoy it while you can. Your options are to either hire them or expect constant turnover as you bring on new interns. The work of finding new interns may not be worth your effort over the long run.
You can find The Unpaid Intern on LinkedIn, Indeed, ZipRecruiter, and Craigslist.
$0.01-0.03: The Newcomer
Imagine this: There’s a bag full of small, wrapped boxes. Let’s say the bag contains 25 of these boxes. You get to pick one at a time. One contains a nugget of gold, two contain a nugget of silver, and the other 22 contain this: coal. Even if you pick the nugget of gold, it won’t last long.
The Newcomer is interested to try writing for some extra income. They can be found on low-quality “content mill” websites (these websites don’t deserve to be named). Shortly after joining, and if they’re anywhere near decent, they’ll quickly learn their value and leave those low-quality content mills.
Two other types to watch out for in this category are The Plagiarizer and The Content Spinner. One could argue these are one and the same. The Plagiarizer does a simple copy and paste whereas The Content Spinner uses online content rewriting tools. There are free, online tools you can use to defend against these. Search engines are smart and plagiarism or content spinning will destroy your search results rankings.
$0.04-0.06: The Growing Writer
This is where I started! The Growing Writer is beginning to understand their worth. They may have traded a low-quality content mill for a higher quality one. The Growing Writer may even start a website to showcase their writing examples. After all, this writer will eventually look for clients outside of higher-quality content mills.
This writer is learning to balance workload with quality. The Growing Writer normally has under one year of experience. Reliability, communication, and speed of delivery are mystery boxes in this category of pay rates. However, unlike The Newcomer, you have a better chance of positive factors with The Growing Writer.
You can find The Growing Writer on WriterAccess and Craigslist.
$0.07-0.10: The Advanced Writer
The Advanced Writer can write a quality blog post with minimal instruction. Writing is likely not their full-time job; however, they are happy to make extra income. They understand their worth and enjoy creating blog articles. The Advanced Writer has examples on their website as well as on the client side.
Quality, reliability, communication—these are the factors The Advanced Writer should possess. The pay rates of this writer are affordable and fair for most smaller businesses and entrepreneurs. This allows The Advanced Writer to keep a steady workload while providing quality work. This writer normally has at least one or two years of experience.
You can find The Advanced Writer on Reddit (r/hireawriter; r/forhire), Indeed, and ZipRecruiter.
$0.11-0.25: The Professional Writer
Blog writers often start full-time and continue to grow in this category. The Professional Writer has mastered the rhythm and flow of a writer’s life. They triage incoming work accordingly and always submit projects on time.
The Professional Writer is a joy to work with. After all, they’ve been around long enough to know exactly what you need. They may make use of software such as Grammarly Premium or Hemmingway Editor to polish their final project. They proofread every article rarely make grammar mistakes. The Professional Writer may have at least a few years of experience under their belt.
You can find The Professional Writer on LinkedIn, Facebook Groups, Reddit (r/hireawriter), Indeed, and ZipRecruiter.
$0.26+: The Expert Writer
You get what you pay for. In the world of writing, the Expert Writer is the best of the best. These writers thrive with complex projects and niche work. The Expert Writer isn’t only a master of the craft; additionally, they are thought leaders of the industry they’re writing in.
The Expert Writer has been around the block and many consider themselves copywriters. They’ve perfected the art of blog writing over the years. Because of this, they’ll be able to provide topics you’ve never even thought of. So ask them to submit topic ideas!
You can find The Expert Writer on LinkedIn, Facebook Groups, Reddit (r/hireawriter), Indeed, and ZipRecruiter.
How to Pay a Blog Writer
PayPal, Stripe, Bill.com, Bank Transfer—these are among popular services and ways with which you can pay a blog writer. PayPal has been my most common payment platform.
Some writers prefer to receive half payment upfront for the first blog article only. From the writer’s perspective, half payment upfront protects them against being “ghosted” when they submit the article. Writers tend not to ask for half payment upfront when they are writing for a legitimate company. It’s a matter of trust when doing business online.
On the other hand, entrepreneurs can request half of the article before sending half payment. This helps to protect the entrepreneur.
There are numerous ways to measure how much to pay a writer. They are:
- Paying per word
- Paying per article
- Paying per hour
- Paying a salary
Paying a Writer per Word
Paying per word is the fairest method of compensating a writer. They are being rewarded for exactly the amount of work they put in. You can’t overpay or underpay a writer using this method. Everybody wins!
To be honest, I’ve only ever been paid per word. And I love it! I enjoy knowing I’m being paid for exactly the effort I’m putting forth.
Often times, I’ll receive an order for an article to be between 1,000-1,500 words. If I’m being paid per word, it’s in my best interest to be closer to 1,500 words. After all, I’ll get paid more! Additionally, the client will benefit from a longer article because search engines prefer lengthier blog posts.
Paying a Writer per Article
Paying per article has advantages and disadvantages. This method makes record keeping easy for both writer and client. For example, a company can pay $100 per article. Each time the company pays, $100 is added to the books. This becomes especially easy during tax time.
Let’s say 1,000 words is the loose goal for each article. Sometimes the article will have under 1,000 words. Other times, the article will have over 1,000 words. There’s no pressure: When the article is done it’s done. In other words, fluff text shouldn’t be added simply to reach a word count goal.
One disadvantage of paying per article is companies receiving a less-than-desired word count over time. If the word count comes up short on a regular basis, the method of paying per article should be reviewed. If it becomes a problem, another payment method should be chosen.
Paying a Writer per Hour
You won’t find many Newcomers, Growing Writers, or Advanced Writers charging by the hour; instead, Professional Writers and Expert Writers sometimes use this method. Their reasoning is simple: complex and niche topics take time to research. The amount of time it takes to research a complex topic is included in the price of the article.
I still believe payment per word is the fairest method; however, there’s something to be said about spending time on work besides writing. For example, I often look for photos to include in my articles. I’m not paid for the time it takes to find them (though it shouldn’t take long) if I’m being paid per word.
Paying a Writer a Salary
Writers who get paid a salary are employees. Should you employ a writer full-time or hire a freelancer? Keep this in mind: If you hire an in-house content specialist, they will likely help you will other tasks that need to be done. You’ll have to conduct a cost-benefit analysis to verify a full-time hire is warranted.
Healthcare, Social Security, other benefits—are you prepared to pay for these with a full-time employee? If not, hiring a freelance writer is a better option. One of the beauties of the freelance industry is that writing is such a popular aspect of it. Entrepreneurs can easily outsource content work without being required to pay the additional expenses that come with having a full-time employee.
Getting Started with Hiring a Writer
Do you have a website? If so, you know how important it is to publish fresh, new content. You could write it all yourself; however, that takes time. How much free time do you have?
You might have more important tasks such as finding new clients or customers. Hiring a freelance blog writer will save you time and give you the content your website needs.
Your business depends on new content; therefore, make sure you regularly publish new content or hire a writer to do it for you. If you’re looking for a blog writer, contact me now and let’s start a conversation.